This mobile SMS campaign increased unaided brand awareness for the movie by 27 percent points.
Thousands of individuals directly interacted with the McDonald's® brand through targeted, conversational SMS ads.
A fully integrated campaign of SMS ads and in-venue promotions drove response rates 5 times the industry average.
This hip SMS campaign helped measurably drive sales and awareness of the Palm® Centro™. An astounding 40% wanted to buy one by the end of the campaign.
An innovative contest - driven by SMS ads and designed to drive awareness of an inaugural motorcycle race - went "mobile-ly" viral as 88% of the contestants had heard about the contest from friends.
"When we announced the inaugural Red Bull Indianapolis GP it was clear that we needed to approach a new, and undefined demographic. Our team collaborated with ChaCha to create an innovative platform to test the effectiveness of mobile marketing. We were very pleased with our results and look forward to working with ChaCha as we continue to integrate mobile marketing into [the Indianapolis Motor Speedway's] overall marketing plans."
"Quattro Wireless has provided a turnkey solution by partnering with marquee brand mobile search leader, ChaCha, in order to provide a cutting edge technology offering for the Obama campaign that complements and supports their traditional media strategy. Mobile drives action and impacts ROI, in this case getting people out to vote."
"You need the right partner to truly make mobile marketing work for your brand. Coca-Cola is excited to work with ChaCha and see its interactive mobile marketing service effectively reach consumers in a more personal and engaging way. We are excited about this collaboration and the opportunity to work with a market innovator such as ChaCha."
"When we helped Palm introduce Claus, a new, hip Santa Claus for the holidays, we knew we needed a hip partner to engage users in the 18-34 year old demographic to drive sales-which is why we turned to ChaCha. We're blown away with the number of users ChaCha was able to reach and engage with this campaign, and even more so, we can track every dollar spent on this ad campaign to Palm's ROI."
"ChaCha was a logical marketing partner because ChaCha has had such success with reaching young consumers: McDonald's is known for delivering fresh, hot, affordable food to our customers; ChaCha is known for delivering concise messages to their subscribers in an efficient and cost effective way. Our customers are always on the go; so are ChaCha's."
"Overall, we were pleased with the campaign results and ChaCha's services. Our program manager developed a creative ad campaign and continuously tweaked our ads to get us the best results."
"The ultimate goal of our campaign was to make the release of Transformers a massive event. Using ChaCha allowed us to communicate directly to entertainment fans in a timely manner. We felt a daily countdown to the Wednesday premiere of the movie using text messaging was a great way to drive unaided awareness of the big event."
A geo-targeted SMS campaign helped motivate thousands of voters in battleground states to "Vote Early for Change"
During a 36-hour period, this interactive campaign received an incredible 21% response rate.