ChaCha’s “answers” website zooms past NFL.com, Time.com,
Ticketmaster.com and FoxSports.com
INDIANAPOLIS (November 16, 2009) According to Quantcast data, ChaCha.com has been the fastest-growing website in the past six months, climbing over 900 spots into the Top 100 US websites. ChaCha now has more than 12 million monthly unique visitors getting answers via texting 242-242, calling 800-224-2242, or [...]
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Read the recent flurry of reports about Google’s acquisition of AdMob for $750 million in stock and you might think mobile advertising has arrived, after struggling to establish itself as more than an experimental channel. Indeed, this is a very, very big deal and validates the enormous opportunity mobile advertising offers. But frankly, advertising via [...]
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In case you haven’t noticed, vampires are taking over the Web.
The last time so much attention was placed on these blood-sucking immortals it was 1994 and Brad Pitt and Tom Cruise were much paler. Fifteen years later, we’re seeing vampire fever play out again, thanks in large part to the upcoming release of the second [...]
Unique Text-based Mobile Campaign to Build Audience Among Teen Viewers
INDIANAPOLIS (October 27, 2009) On October 24th ChaCha, the mobile service that allows users to call or text questions on mobile phones to ChaCha and receive answers within minutes for free, will launch a six day campaign to promote the upcoming special Halloween episode of The [...]
ChaChaCoupons.com rolls out to over 225,000 monthly ChaCha users
in Indiana
INDIANAPOLIS (October 5, 2009) ChaCha, the mobile answers service that allows users to call or text questions on mobile phones and receive answers within minutes for free, today launched a new retail coupon service for Indiana. ChaChaCoupons.com allows consumers to instantly access special offers both online [...]
ChaCha has been named a Finalist for the 2008 Mobile Excellence Awards. This award designates ChaCha as a company that drives solutions and market initiatives that accelerate the growth of the mobile entertainment industry as a whole. Judging is scored on the following criteria: strategic initiative, the impact of technology used in the industry, creativity, [...]
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Although teenagers do read the occasional newspaper and still watch a lot of TV, mobile use among teens, especially texting, is so pervasive it has crossed from “measurable” to “habitual” behavior. For marketers, reaching teens has always been hard, and with their mobile obsession, no company can be completely confident of reaching teens unless it [...]
We were featured on NBC Nightly News in a segment called “Search Engine Wars Spawns Startups”. Watch the clip below:
Reblogged from: Mark Walsh / Mobile Intelligencer, Thursday, August 20, 2009, 2:07 PM
The Pew Internet & American Life Project says it’s working on its latest survey on how teens and their parents use mobile phones. The latest results won’t come out until early 2010, so Pew repackaged some of data from surveys on teens and [...]
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The predominantly under-25 audience for ChaCha is a perfect target for Hollywood marketers, which represents one of the strongest categories of return advertiser for the company. Paramount recently used the small and conversational text ads in ChaCha SMS replies to move the needle on the summer premier of the “Transformers” sequel. A countdown campaign for [...]
NEW YORK (July 28, 2009) A mobile campaign from ChaCha, an ad-supported, conversational Q&A service for mobile phone users, dramatically increased awareness of Paramount Pictures’ Transformers: Revenge of the Fallen in the week before its premiere. Measurement of the effectiveness of the campaign showed that the ChaCha ad was able to increase the [...]
None of the sites we sampled are likely to replace Google as your go-to search engine for general queries, or dent Google’s growing sway as the world’s information broker any time soon. But even a cursory tour will make you start to think differently about what’s possible in search, and show up some of Google’s [...]
ChaCha’s Service Delivers Better Answers More Often, According to a New Report from MSearchGroove
LONDON – July 16, 2009 – Pump Up The Volume: An Assessment of Voice-Enabled Web Search on the iPhone, a performance analysis of voice-enabled mobile search services published today by MSearchGroove, found that ChaCha, the fastest growing SMS mobile search [...]
Video contest encourages fans to show how they use ChaCha for the chance to win $5,000 in cash, a video-editing suite and HD camcorder
New York – July1, 2009 – Turning to its users to capture their “Life with ChaCha,” the leading mobile service today announced a create-your-own-commercial contest. The contest calls on fans of ChaCha [...]
Get out your cameras, it’s time for a couple of search-related contests. If you enjoy the large images Bing features everday on its homepage, now you have the chance to see one of your images featured on the brand spankin’ new decision engine. Bing is holding a photo contest where the winner’s image will be [...]
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ChaCha on newsstands this week in Entertainment Weekly: “Behold the power of ChaCha, which replies to your queries not with automated responses like Google, but with a real, live person sending a custom answer!” Reach the article here
What does this mean for ChaCha? While the brand name may not have been chosen to speak to Latinos, it nevertheless does. ChaCha delivers friendly, light-hearted conversation that clicks with Hispanic culture. J.D. Power and Associates indicates 31% of Hispanic households earn over $50,000 annually; 13% earn over $75,000; and 6% earn over $100,000. This [...]
Like Facebook and Twitter, ChaCha Draws Millions of Monthly Unique Users to Its Conversational SMS Platform and Q&A Site
ChaCha ranked among the top 10 short message services with the most traffic — including Facebook, Twitter and American Idol — according to the newly released Q1 Mobile Messaging Report from The Nielsen Company. Providing answers for [...]
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“I took a trip to D.C. this past weekend and was looking for some ice cream in Dupont Circle. Instead of doing a mobile search on Google, I turned to ChaCha. Who’s ChaCha? No – it’s not my crazy aunt who lives in D.C. ChaCha is a human-powered mobile search service. Employing more than 55,000 [...]
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Clients include H&R Block, which wanted to reach more customers who are in the do-it-yourself mode. That led to the tax preparer sponsoring a message on the free mobile answer service ChaCha. If anyone texted ChaCha with a tax-related question during tax season, the response came back with a H&R Block-sponsored message and link to [...]
Read more on 'Seattle ad agency bucks industry’s national slump'
