Read the recent flurry of reports about Google’s acquisition of AdMob for $750 million in stock and you might think mobile advertising has arrived, after struggling to establish itself as more than an experimental channel. Indeed, this is a very, very big deal and validates the enormous opportunity mobile advertising offers. But frankly, advertising via [...]
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In case you haven’t noticed, vampires are taking over the Web.
The last time so much attention was placed on these blood-sucking immortals it was 1994 and Brad Pitt and Tom Cruise were much paler. Fifteen years later, we’re seeing vampire fever play out again, thanks in large part to the upcoming release of the second [...]
Although teenagers do read the occasional newspaper and still watch a lot of TV, mobile use among teens, especially texting, is so pervasive it has crossed from “measurable” to “habitual” behavior. For marketers, reaching teens has always been hard, and with their mobile obsession, no company can be completely confident of reaching teens unless it [...]
We were featured on NBC Nightly News in a segment called “Search Engine Wars Spawns Startups”. Watch the clip below:
The predominantly under-25 audience for ChaCha is a perfect target for Hollywood marketers, which represents one of the strongest categories of return advertiser for the company. Paramount recently used the small and conversational text ads in ChaCha SMS replies to move the needle on the summer premier of the “Transformers” sequel. A countdown campaign for [...]
None of the sites we sampled are likely to replace Google as your go-to search engine for general queries, or dent Google’s growing sway as the world’s information broker any time soon. But even a cursory tour will make you start to think differently about what’s possible in search, and show up some of Google’s [...]
Get out your cameras, it’s time for a couple of search-related contests. If you enjoy the large images Bing features everday on its homepage, now you have the chance to see one of your images featured on the brand spankin’ new decision engine. Bing is holding a photo contest where the winner’s image will be [...]
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ChaCha on newsstands this week in Entertainment Weekly: “Behold the power of ChaCha, which replies to your queries not with automated responses like Google, but with a real, live person sending a custom answer!” Reach the article here
What does this mean for ChaCha? While the brand name may not have been chosen to speak to Latinos, it nevertheless does. ChaCha delivers friendly, light-hearted conversation that clicks with Hispanic culture. J.D. Power and Associates indicates 31% of Hispanic households earn over $50,000 annually; 13% earn over $75,000; and 6% earn over $100,000. This [...]
“I took a trip to D.C. this past weekend and was looking for some ice cream in Dupont Circle. Instead of doing a mobile search on Google, I turned to ChaCha. Who’s ChaCha? No – it’s not my crazy aunt who lives in D.C. ChaCha is a human-powered mobile search service. Employing more than 55,000 [...]
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