Although teenagers do read the occasional newspaper and still watch a lot of TV, mobile use among teens, especially texting, is so pervasive it has crossed from “measurable” to “habitual” behavior. For marketers, reaching teens has always been hard, and with their mobile obsession, no company can be completely confident of reaching teens unless it [...]
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Search engine wars spawn startups
We were featured on NBC Nightly News in a segment called “Search Engine Wars Spawns Startups”. Watch the clip below:
ChaCha Goes Hollywood
The predominantly under-25 audience for ChaCha is a perfect target for Hollywood marketers, which represents one of the strongest categories of return advertiser for the company. Paramount recently used the small and conversational text ads in ChaCha SMS replies to move the needle on the summer premier of the “Transformers” sequel. A countdown campaign for [...]
Cool Search Engines That Are Not Google
None of the sites we sampled are likely to replace Google as your go-to search engine for general queries, or dent Google’s growing sway as the world’s information broker any time soon. But even a cursory tour will make you start to think differently about what’s possible in search, and show up some of Google’s [...]
Bing, ChaCha Launch User-Generated Content Contests
Get out your cameras, it’s time for a couple of search-related contests. If you enjoy the large images Bing features everday on its homepage, now you have the chance to see one of your images featured on the brand spankin’ new decision engine. Bing is holding a photo contest where the winner’s image will be [...]
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ChaCha: MUST TEXT ADDICTION
ChaCha on newsstands this week in Entertainment Weekly: “Behold the power of ChaCha, which replies to your queries not with automated responses like Google, but with a real, live person sending a custom answer!” Reach the article here
Did you ChaCha with “Angels and Demons”?
What does this mean for ChaCha? While the brand name may not have been chosen to speak to Latinos, it nevertheless does. ChaCha delivers friendly, light-hearted conversation that clicks with Hispanic culture. J.D. Power and Associates indicates 31% of Hispanic households earn over $50,000 annually; 13% earn over $75,000; and 6% earn over $100,000. This [...]
ChaCha: Mobile Search Service with a Human Touch
“I took a trip to D.C. this past weekend and was looking for some ice cream in Dupont Circle. Instead of doing a mobile search on Google, I turned to ChaCha. Who’s ChaCha? No – it’s not my crazy aunt who lives in D.C. ChaCha is a human-powered mobile search service. Employing more than 55,000 [...]
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Seattle ad agency bucks industry’s national slump
Clients include H&R Block, which wanted to reach more customers who are in the do-it-yourself mode. That led to the tax preparer sponsoring a message on the free mobile answer service ChaCha. If anyone texted ChaCha with a tax-related question during tax season, the response came back with a H&R Block-sponsored message and link to [...]
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Bar bet? ChaCha will settle it. Unless I’m on the other end.
ChaCha, as most people under 103 know, is the highly addictive mobile answer service that responds to any query you send (text “ChaCha” or “242242″) with a real answer from a real person, usually within three minutes, for free. Is this a great world or what?
ChaCha gets about 600,000 questions daily, mostly from me. See, [...]
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