Recent News

Seattle ad agency bucks industry’s national slump

Clients include H&R Block, which wanted to reach more customers who are in the do-it-yourself mode. That led to the tax preparer sponsoring a message on the free mobile answer service ChaCha. If anyone texted ChaCha with a tax-related question during tax season, the response came back with a H&R Block-sponsored message and link to [...]

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Bar bet? ChaCha will settle it. Unless I’m on the other end.

ChaCha, as most people under 103 know, is the highly addictive mobile answer service that responds to any query you send (text “ChaCha” or “242242″) with a real answer from a real person, usually within three minutes, for free. Is this a great world or what?
ChaCha gets about 600,000 questions daily, mostly from me. See, [...]

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Looking For Extra Cash? Try Getting Online

Work from home in your spare time! These days, that’s becoming more than a come-on from a flier stapled to a telephone pole. It’s a growing part of some Internet and cell phone-based services. Learn more.

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digiday:MOBILE… Live from the W on Lexington Ave.

New York — What a difference a red-eye makes. From a sparsely attended newspaper MediaXchange conference in Vegas to a packed room at the posh W in mid-town, this reporter is pleasantly surprised to see that mobile marketing buzz is strong, and advertizers are fully engaged. Some 450 were in attendance at 7:45 a.m. to [...]

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ChaCha Continues to Gain Market Share

The most recent ratings from the Nielsen Company show Indiana-based ChaCha is gaining popularity among text messaging users. Nielsen’s Q4 Mobile Messaging Report indicates ChaCha’s 74 million SMS search queries in the fourth quarter of 2008, equaled 70 percent of the volume handled by Google’s similar service. It also shows ChaCha had more than 3.5 [...]

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ChaCha Dances With Google SMS

The mobile answer service ChaCha is competing with Google SMS one year after being launched. With 3.5 million unique mobile customers in 2008, ChaCha ranks No. 7 in total text message traffic among all U.S. SMS services.
The Nielsen Company’s Q4 2008 Mobile Messaging Report found that ChaCha achieved 70 percent of Google’s SMS search volume [...]

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H&R Block Reaches Young Consumers by Mobile Phone

In a pilot program started last month, H&R is advertising its free online-tax-preparation service through ChaCha, the 1-year-old ad-supported mobile service with a core audience of 18- to 34-year-olds. ChaCha lets users call in or text tax questions, then sends them responses via text, along with H&R Block ads inviting them to access tax-prep services [...]

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Voice recognition for cellphone Web searches is evolving

The mobile Web provides many of the riches available to folks who surf from a PC. But searching for cyberpearls on tiny cellphone keyboards or touch-screens is challenging.
That’s where mobile voice search comes in. I’ve been testing services from Google, Yahoo and start-ups ChaCha and Vlingo. They all let you seek information by merely asking [...]

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ESPN Magazine: ChaCha wins the Best way to settle a bar bet award

On page 59 of the February 9th, 2009 issue of ESPN Magazine, ChaCha wins “Best Way to Settle a Bar Bet” award.

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ChaCha’s Conversational Search

I have been having trouble getting my head around ChaCha, the human search engine where people, not just algorithms, answer text and voice questions. And then Vice President of Marketing Susan Marshall told me some of the results of the company’s most recent user survey. “We find the majority of users, more than 80%, are [...]

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