User Profile
There are 4+ million ChaCha users.
Here's who they are:
They're young.
51% are between 18-34
They trust ChaCha.
93% consider the ChaCha service to be very valuable
Both guys and girls
are fans.
50% are male; 50% are female
They're social.
53% dine out 1 to 2 times per week
They don't watch TV
65% watch less than 2 hours of TV per day
They're all about convenience
70% would use ChaCha to buy a pizza for home delivery
62% would use ChaCha as an easy way to buy movie tickets
They're upper-middle class.
40% have HHI over $75,000
"Leaving home without my phone almost feels like leaving the house naked."
Brenna, age 17
CTIA Fall 2008
Millennials do crazy amounts of texting.
- About 80% of teens carry a cell phone (up from 40% in 2004). Half say that having a cell phone is "key" to their social lives.
- US teens text 7.5 times more than they call.
- US teens had the highest levels of text messaging in Q2 2008, sending and receiving an average of 1,742 texts per month.
- 42% of teenagers with cell phones claim that they can write text messages while blindfolded.
They're receptive to SMS Advertising
- Teens are most likely age group to engage with short-code marketing. 35% see some form of text message advertising in the course of a month.
- Of those who have seen ads, 45% say they have responded in some way. The most popular response is through sending another text message.
Data from the Q4 2008 Nielsen Mobile Insights Report and Harris Interactive.
Millennial perspectives
Watch youth talk about their phones, technology, and advertising.
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View Millennials' expectations of Mobile - and why they love using ChaCha.
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Ready to start?
Contact Sales:
sales@chacha.com
